![]() ![]() I’ve been excited to watch the role of the communicator continue to rise in importance to really have a seat at the decision-making table, particularly in the last few years as we’ve seen how critical comms is to the success of any business – no matter sector or size. What excites you most about the future of communications? This analytical approach gives clients even more confidence when investing their greatest assets – time and money. ![]() We developed a tool called Event Analyzer that helps our team and clients make data-driven decisions when it comes to speaking at, sponsoring or attending fintech and financial services events. Any tool that allows easier communication with my teammates and clients is something I’ll continue to use every day! We also do a lot of work at Caliber to support and guide our clients’ presence at fintech & financial industry events. What’s your favorite tool you use regularly for work?Īs a communications pro, it’s probably not a surprise that any sort of communication tool is my go-to – whether that’s a quick Google chat message to talk about the media win of the day or one of our virtual ‘LunchBunches’ where I get to sit down with a smaller group of Caliber folks to chat over lunch about what we did over the weekend or their next big trip. It’s a great, enjoyable read and gives me a good bit of intel into challenges and opportunities other PR pros are tackling across other industries. ![]() On the comms front specifically, I am a big fan of the Axios Communicators newsletter. Harvard Business Review is always top on my reading list as it helps me connect the dots between data and people on a lot of fronts, from building a team to new ways to look at hiring and client relationships. Because of this non-traditional path, I tend to read and listen to a pretty varied list of publications. This turned into an opportunity to learn the art of PR on the job and here we are many years later (I won’t date myself!). My path to PR has not been a traditional one as I studied economics in undergrad and found a love of PR in my first job. What book, podcast or other media do you recommend to other comms pros? ![]()
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